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Expansion into US, Middles East and Down Under.
April 16, 2018
By: Christine Esposito
Editor-in-Chief
In the last five years, Amorepacific's global business has recorded approximately 30% annual growth rate, and it appears the global beauty giant is putting its foot on the accelerator. The company, which previously focused its global brand strategy in three areas—Asia, North America and Europe—has started entry into high-growth potential regions such as the Middle East and Oceania, while launching additional brands in existing markets to spur its global business expansion. Hera, whi...
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